It is no secret that healthcare advertisers face that are similar in nature to other industries. Some of the many major challenges include the high level of competition and expensive keywords. But there are also some upsides as well.
In case you are looking to know about the kind of challenges that healthcare advertisers have to face, you have come to the right place.
This blog will focus on some of the major challenges that are faced by healthcare advertisers when it comes to PPC plans.
Major challenges for health advertisers
According to several stats, one in every 20 searches on Google is related to health. This simply proves that how competitive the field of health has become over the years. All of the expenses lead to pretty expensive keywords as well.
- Sensitive information and language restrictions
Everyone knows that medical information is pretty sensitive and can lead to mismanagement if it is not trodden gently by advertisers. It is important for you to be very cautious that you don't use words such as drugs, prescription, etc. as doing so will further lead Google to trigger an automatic disapproval system.
- Not allowed to remarket
Many deem it as the biggest that there is for healthcare advertisers are facing in the modern world. In a recent interview, Google adjusted its policies and it no longer allows marketers to make good use of utilizing remarketing tactics which was earlier one of the most efficient ways to keep leads engaged during a cycle-sales in the long run.
According to reliable sources, Google has made sure that the policy has been implemented strictly and also makes sure to disapprove any sort of display advertising on a frequent basis.