Before diving straight into the topic let’s first understand what is AI.
Artificial intelligence in simple words is an advanced and artificial version of human intelligence processed by machines. AI is slowly taking over the world as well as several areas of human intelligence. It is convenient as well as effective, AI doesn’t need to be trained like humans do. But all this glory and usefulness comes with its own drawbacks. AI cannot generate content with emotions and affections, although there’s always room for improvement so let’s not think it's always going to stay like this.
How has AI Impacted the Marketing World?
AI has considerably made work easy for us. From Alexa to shoes that can burn calories equal to running with the fatigue of walking, the technology is continuously improving every second. While solving every human problem it has made its way into marketing strategies too.
It is thanks to AI that the marketing and target audience is no longer based on assumptions but on proper strategic data.
Here are some of the ways how AI has transformed the marketing world -
- Digital Marketing - Digital marketing is one of the best examples of how AI has given a launch to a business and helped immensely in its success. In a world that is getting more digital day by day, marketing and making a presence of your business on these platforms can drive more traffic and make the ways of marketing easy and effective.
- Analysis of data - Data analytics have become a core part of ANY business. In simple words, this is the data about your business and your audience. Won’t it be helpful if you know the kind of traffic you’re generating like their age groups, gender, profession, etc and the business can create the marketing plan according to that? AI helps gather all this data and arrange it properly to our benefit.
- Enhanced customer reviews - This is quite basic and also an extension of the previous point. If we know better what the customer wants and work according to that, the customer experience will improve leading to positive reviews. And we all know how important reviews and feedback are to any business.
- Making the job easier - Tools like Chatbot, Chat GPT, Whatsapp chatbots, and voice search optimization have made things considerably easy in the world of marketing. Instead of responding to every customer separately and physically now that work is done by AI.
Now let’s come to the most heated topic in this segment. Is AI taking away jobs? Yes to some extent AI is doing that but the main question should be ‘Is that important?’ The advancement of AI and technology is very important for growth but we have to keep in mind that AI is not perfect. It cannot generate human emotions and gratitude. So leaving things completely on AI is also not right. No matter how much amazing content ChatGPT generates, it’ll take a human to bring quality to that content.
The Future of Digital Marketing in the Hands of AI
Well, I don’t think I need to say this but the future definitely looks bright for marketing and businesses. The invention of more such tools will prove to be the launchpad for businesses and their marketing strategies.
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